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Hotel marketing services: two lines of work, one front desk

Every hotel owner we write to has the same screen taped up in their mind: a handset lit up at reception, a form note landing in the front office inbox. The work below exists to feed that screen. It arrives as two lines, and a hotel may hire one line or the pair.

The first line is search work, meaning the landing pages and the Google Business Profile where a search comes to rest. The second is ad management, which puts the hotel beside searches that carry a stay type or a town name. The prices for both lines are listed together on the pricing page.

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Pick the line, then pick the size

Search plans begin at $495 per month; ad management plans begin at $895 per month. Larger tiers in either line widen the page count, the written assets or the platform count.
Pages, Maps, answers

Organic Growth

Every stay type and address a hotel wants found gets a dedicated landing page. The Google Business Profile is corrected until it matches those pages, and the text is arranged so an AI assistant can quote the hotel's own facts. Floors go up one by one, and the owner gets a read-out at each month's end.

The lobby floor begins at $495 a month Above the three metal-toned plans, the pricing page keeps a small box for a $495-a-month starter; a note to us will bring a walk through what it holds.

See how the floors go upOpen the search price list

What rides along in this plan

  • One dedicated landing page per stay type, and one per address, from the hotel's list
  • Google Business Profile corrections that bring the listing into line with the pages
  • Plain statements an AI assistant can repeat, plus a habit of inviting past guests to write a review
  • A tally of calls and web forms against each landing page, read out at month end
Ads in search and feeds

Paid Ads

We draft the Google, Bing and Meta campaigns from the stay types and addresses on the hotel's list, screen the keywords, and park each ad until the owner has read the wording through. The accounts are the hotel's own, we steer them, and each platform bills the hotel's card for clicks.

The lobby floor begins at $895 a month One ad platform to tend, at $895 monthly; whatever clicks cost appears on the hotel's card as a separate charge from that platform.

See how the ads get builtOpen the ad price list

What rides along in this plan

  • Campaigns drafted around each stay type and address on the hotel's list
  • A screened keyword list that keeps out searches for other hotels by name
  • Every inbound call and form entry credited to the ad that drew the click
  • A monthly page of numbers set side by side, with the next change noted

Who it suits

Which line fits which kind of hotel

An owner-operator with one address usually has a short list of needs: a Maps profile echoing the hotel's own site, a few landing pages for the stay types the hotel lists, and a route to reception that nobody has to hunt for. That points to the lighter search plans, with the hotel SEO work doing the heavy lifting.

A group running several addresses has a different problem. Every property wants a profile and a neighborhood page that nobody else uses, and no property may borrow a sentence from a sibling's copy. The larger search plans exist for that, because the number of landing pages grows with the number of addresses. Our local SEO page shows how one listing per address is kept tidy.

A hotel hoping to show up in searches faster than organic pages can manage should look at ad management first. Ads start once the account, the landing page and the negative keyword list have passed the owner's reading. The paid ads page explains what each platform does for a hotel.

Reading the fees

What is inside the fee, and what sits outside it

What we charge covers labor only: drafting pages, minding the listing, building and pruning ad groups, and tallying whatever calls and forms result. It does not pay for the clicks. Each ad platform meters its own clicks and bills the hotel's card directly, so the ad spend shows up on a statement the owner can open without us.

The services keep a hotel's facts at arm's length. We do not describe the property or its stay, and no figure about a stay goes on any page. Every detail of that kind is the hotel's, kept right by the hotel, and copied by us only in the words the hotel supplies.

Neither line begins with a charge for getting started, and neither comes with a term the owner has to sit out. If the work stops being useful, the owner stops paying for it.

Questions about choosing a hotel marketing line

Can one small hotel run pages and ads in parallel?

Yes. The pages written for search double as landing pages for ads, so that writing happens once. The platforms collect the click money from the hotel's card, never from us, and reception reads calls and forms by source tag.

Which line should a new hotel owner start with?

It turns on the urgent need. When the listing and pages need tidying first, search work leads. When the front desk wants a faster rush of calls, ads lead. Describe the property on the contact form, and our reply will name a place to begin.

Do hotel marketing services include a website?

The hotel gets a site we manage only on the upper two tiers, Gold then Platinum. Those who take the $495 starter plan or Silver are assumed to hold a site already. The website design page describes what a managed site means here.

Say which line you are weighing

Type your phone number, your email address and your own name, then say which property you manage and whether pages or ads should come first. Leave guest details out.

Which stay types should get landing pages first?

List the stay types you want found, the addresses and neighborhoods around the property, and the local sites that already point to it. Leave every guest name, date and booking detail out of the note.

Tell us about the hotel and what it wants found

Name the stay types and addresses you care about most, plus the neighborhood the hotel sits in. A person reads every note, however brief.

Name your weekday and your half hour. When that slot starts, our CEO rings the phone number typed above.

Pick the moment for the call

This line will repeat the slot once you have chosen it.

Weekday half hours only, labeled in the zone you choose.

Press the button for the top floor

A call is where we choose the first stops: the stay type whose landing page goes up ahead of the others, the address that follows it, and the plan that takes the strain.

Schedule A Call With Our CEO Write first, call later

The elevator drawn above is an illustration only; it forecasts nothing about who finds a hotel.