Pricing for hotel SEO and paid ads management
A general manager with a pen over a budget sheet wants a figure, not an invitation to a meeting. So every fee we charge a hotel is printed here, in dollars per month, with what each plan covers beside it.
The page has two sets of plans. One set prices the search work: landing pages for each stay type, a tended Google Business Profile, and the written assets. The other covers management of ads on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram). Jump to the one you need.
Search work plans for a hotelThe ad plans for every platform wait lower down
Search work, from one lean step to a full property set
Riding along in every search car
- The hotel's Google Business Profile corrected until its facts agree with the new pages
- A habit of inviting past guests to review the hotel, with reply drafts waiting for the owner's nod
- Wording arranged so AI assistants can quote a clean description of the hotel
- Phone calls and web forms logged against the landing page that drew them, then totaled monthly
Silver
$1,495/month
For the hotel that keeps its present website and wants extra landing pages built alongside it.
- Twenty-five landing pages, one for each kind of stay or address on the list
- Strategic Content Assets: four, written for the hotel's site each month
Gold
$2,495/month
Silver's landing pages doubled, with a hotel website that we put up and look after.
- Fifty landing pages spread over stay types, addresses and nearby neighborhoods
- Eight Strategic Content Assets reach the hotel site every month
- A hotel website that we design, then keep hosted and edited for youNot in this total
Platinum
$3,495/month
The tallest stack of landing pages, along with link outreach nearby and a change log each month.
- One hundred landing pages sorted by stay type, address and neighborhood
- Twelve Strategic Content Assets reach the hotel site every month
- A hotel website that we design, then keep hosted and widened as landing pages multiplyNot in this total
- Requests to neighboring sites for links, plus Maps listing edits alongside
- A log of every change made, sent each month
Ad spend reaches your card from the platforms as an item of its own. Silver sits beside the website already in use, while the two upper plans carry a website that we create and run.
Looking for ads instead? Those plans sit lower on this page.
Ad management plans, sized by platform count
Fixed on all three ad plans
- Campaigns and ad text drafted around the stay types and addresses on your list
- Negative keywords that screen out any search naming a different hotel
- Every call and form submission traced back to the click behind it
- Click costs land on your card from each platform, apart from what we charge
- One monthly page of numbers set side by side
One ad platform
$895/month
Your pick of one platform: Google Ads, Bing Ads (Microsoft Advertising), or Meta Ads (Facebook and Instagram).
Two ad platforms
$1,595/month
Any two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), reported together.
Three ad platforms
$2,295/month
All of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) running at once.
Ad spend reaches your card from the platforms as an item of its own. Silver sits beside the website already in use, while the two upper plans carry a website that we create and run.
Reading the sheet
How to read a hotel price sheet
Treat each fee as the garage rent for keeping the car in the lobby, not a ticket to a floor. It pays for labor: pages drafted, profiles tended, ad groups built and pruned, calls and forms counted. A fee buys no outcome, and nothing on this sheet hints that any number of calls, forms or stays will follow.
Ad spend works another way. The platform counts each click and bills it to the hotel's card, so that charge never passes through our hands.
No startup fee appears on the first invoice, and the owner is bound to no term. When the owner decides the work has stopped paying its way, the plan simply ends.
Two plans sitting close together? The services page says who each is for, and the work inside each line is described on the hotel SEO page plus the page about paid ads.
Questions about a hotel's monthly fee
How many plans does the hotel pick from?
The search ladder starts with the $495 starter step, and above it stand Silver, Gold and Platinum, which makes four rungs. On the ad side there are three: one platform, two platforms, or Meta Ads (Facebook and Instagram) alongside Bing Ads (Microsoft Advertising) and Google Ads together.
Does the hotel pay the platforms separately from the agency?
Can a hotel with two addresses start on the smaller plan?
It can. The starter step is built for one property, so two addresses usually do better on a plan with more landing pages, but the owner may start small and move up. Describe the properties on the contact form and our reply will name a likely plan.
Is a hotel website included in every search plan?
No. The $495 starter step and Silver leave the website to the hotel. A managed site arrives only at Gold and Platinum, which is part of why those two cost more.
Ask the front office about a plan
The form takes your name, your email address and your phone line, with a few words on the property. Dates, guest names and anything about a booking stay out.
Which stay types should get landing pages first?
List the stay types you want found, the addresses and neighborhoods around the property, and the local sites that already point to it. Leave every guest name, date and booking detail out of the note.
Press the button for the top floor
A call is where we choose the first stops: the stay type whose landing page goes up ahead of the others, the address that follows it, and the plan that takes the strain.
The elevator drawn above is an illustration only; it forecasts nothing about who finds a hotel.