About Hotel SEO: marketing that never wanders behind the front desk
Somebody has to write the page that a search lands on, and somebody has to keep the Maps listing from drifting out of step with the website. Both tasks fall to us. Running the hotel does not, and we drew that boundary deliberately.
What the agency is
A desk that handles searches, listings and ads, and nothing behind the front door
Our agency serves one kind of customer, the independent or boutique hotel under an owner-operator, a general manager or a small group. The work is made of pages, listings, reviews, ads and counts of calls and forms. That is the whole menu.
It follows that the agency does not run a hotel, answer a reception line, take a reservation, quote a figure for a stay, or write a word about what a guest will find on arrival. Those tasks have owners already. A booking engine stays the hotel's own, and so does every fact about the property.
The offer fits in one sentence. Whenever someone searches, the hotel's pages, profile and ads should lead up to a front desk with a live line. The hotel marketing page traces the way each landing joins the next.
How the agency and a hotel split the work
- First
The hotel supplies the facts
Street addresses, the list of stay types and the person who approves copy all come from the owner or general manager. We never invent a detail about a property.
- Second
Drafts from us, approval from the owner
We write landing pages, neighborhood pages and ad copy, then return each draft. The owner has read a piece before it appears anywhere public.
- Third
Calls are counted, not recorded
Tracking logs the source tag of a call and its length. It takes no audio of the conversation, and no form on a hotel site we build asks anything about a stay.
- Fourth
Reviews stay the guest's words
We help the hotel settle into a habit of inviting reviews, and we draft the answers for the owner to accept or change. An answer never names a guest or repeats a detail.
Where the work stops
Where the marketing ends and the hotel begins
Think of the hotel's marketing as a shaft with landings: the Maps profile, a landing page, an ad, a reply under a review. The agency builds those landings and checks that the doors open on what each one promised. The top floor is the front desk, and what happens there is the hotel's job.
That is why you will not find stay stories, feature lists or claims about guests on pages we write. The content marketing page describes what we do write, and the review management page covers the reply drafts. Prices for our work, never for a hotel's, are on the pricing page.
What the agency does, and what it leaves alone
- Writes landing pages and neighborhood pages from facts the hotel supplies
- Keeps each Google Business Profile matched to the hotel's own site
- Builds and trims ad groups behind a lengthy negative keyword list
- Returns each draft to the owner for sign-off ahead of publishing
- Tallies calls and forms by source, never the words a caller uses
- Leaves rooms, features and anything a guest is told to the hotel
- Leaves the booking engine and everything inside it alone
- Leaves each platform's current rulebook for the owner to read
Anything outside that list belongs to the hotel's own team.
Questions a hotel owner asks about the agency
Does the agency ever speak for the hotel to a guest?
No. Review answers are drafts that the owner accepts or changes, and the owner alone decides what the hotel says. We never message guests, pick up reception calls or take part in anything that happens at the property.
Does a hotel have to change its booking engine to work with the agency?
No. The booking engine sits outside our work altogether, and nothing we build asks the hotel to swap or alter it. Our pages and ads point to whatever route the owner chooses.
How does a hotel start with the agency?
Write through the form beneath this answer, and say how many addresses the hotel runs. The services page shows the two lines of work you can choose between.
Send a note to the desk
Three boxes sit in the form: the sender's name, a telephone number and an email address. Please keep guest names, dates and bookings out of it.
Which stay types should get landing pages first?
List the stay types you want found, the addresses and neighborhoods around the property, and the local sites that already point to it. Leave every guest name, date and booking detail out of the note.
Press the button for the top floor
A call is where we choose the first stops: the stay type whose landing page goes up ahead of the others, the address that follows it, and the plan that takes the strain.
The elevator drawn above is an illustration only; it forecasts nothing about who finds a hotel.